An odd, but perhaps accurate, way to describe it is that it’s like a college textbook that you actually want to read!Don’t get me wrong, I really enjoyed this book, but just be forewarned that this should be used as a While the book is informative, the studies are glossed over pretty quickly and not much depth is given to any individual study. Profitez de millions d'applications Android récentes, de jeux, de titres musicaux, de films, de séries, de livres, de magazines, et plus encore. See how other teams use Si vous êtes fan de lecture depuis des années, découvrez sans plus tarder toutes nos offres et nos bonnes affaires exceptionnelles pour l'acquisition d'un produit L'influence Sociale.

Based on his pioneering book, Influence: Science and Practice, our two-day influence training workshops demonstrate how to ethically apply Dr. Cialdini’s six Principles of Persuasion to produce lasting change and avoid common influence traps. However, if you’re not new to this space, the coverage may be too simplistic.If you’re looking for an introduction and you haven’t read the perennial classics like This book is not an easy read. À tout moment, où que vous soyez, sur tous vos appareils. That being said, the studies cited are genuinely interesting and very revealing in how easy it is for marketers to trick us (for shame! Nous sommes heureux de vous compter parmi nos membres du Some of the examples definitely left me fascinated, especially in areas of business where I’m clueless, such as product placement in grocery stores.A book dedicated to revealing the myriad ways that our intuitions can deceive us; but it is much more than a mere catalog of human failings.Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects.It is a combination work of multiple researchers, with a breadth of findings on attention, perception, memory, and reasoning, all of which reveal how faulty intuitions often get us into trouble.The name of the book is based on this notorious video on selective attention:A sharp read on consumer motivation, backed with relevant, tested cognitive research.The premise of the book is the development of the METHODS strategy, consisting of the following step:The language used, as with many marketing books, is off-putting at first, but the proposed application is ethical and fitting for all marketers.It’s not needed when the centerpiece of the book is Ogilvy’s laudable career as one of the industry’s greatest ad men.Read it in conjunction with the other perennial classic, Essential for those seeking to understand and practice the art of persuasion.I never would’ve thought I’d recommend a book with “body language” in the subtitle, but Dr. Carol Goman has written what has to be the best coverage of psychological insights applied to in-person communication.Dr.

En utilisant Rakuten, vous acceptez l'utilisation des cookies permettant de vous proposer des contenus personnalisés et de réaliser des statistiques. Goman’s work offers some pragmatic, fluff-free advice on better communication that can bring out the “last 10%” in people that makes good employees great.This is a stellar read on utilitarian negotiation tactics; though the references may be dated (the original edition was published 30 years ago), the application stands the test of time.Nearly required reading for sales and customer success teams, but beneficial for anyone with a passing interest on getting beyond “negotiation for dummies.”The thought of making an elevator pitch is scary for many people.While you may never enter a high pressure situation exactly like that in your career, there will almost always be times where you need to “sell” an idea—even if it’s a good one.This book makes some astute and very level-headed observations on what elements really make up a successful pitch.You don’t need to be a startup founder about to pitch to an angel to make a sale, but if you are, definitely pick up this book and then watch this spoof video to calm your nerves:To the right reader, this book will be worth its weight in gold.Selling services—“the invisible”—hasn’t been thoroughly addressed in some of the more exceptional books on selling that I’ve read, such as If you work in an agency or consultancy or your business is selling services/productized consulting, you’ll find this information invaluable, especially when weighed against other books on selling.Those selling products should refer to the two books I mention above; those in the service industry, this is the book you’ve been waiting for.It’s been a privilege sharing great books with you all; it’s fitting that this has practically turned into a recurring series for us.If you missed our earlier articles, be sure to check out Join 251,101 readers who are obsessed with delivering great customer service.

phénomènes facteurs et théories, Influence sociale (l'), Germaine De Montmollin, Puf.

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